Home decor trends have gone through countless changes over the years but using books as decor pieces has remained a key decorating technique throughout each phase. As pioneers in the “coffee table book” industry, Taschen books has remained a fundamental brand for art enthusiasts and bookaholics alike, mixing everything from history and culture to art and music with the inherent impact of high-quality publishing.
The Beginnings Of Taschen
Taschen was started by Benedikt Taschen in 1980, although the company looked quite different back then. Originally, Taschen was centered on selling new, rare, and collectable comic books that the then-18-year-old Benedikt had collected. After the success of these early sales, the company shifted towards producing and selling beautifully crafted art books, and by the end of the 80s Taschen had grown to become one of the world’s most cherished brands, with titles in multiple languages sprinkled through coffee shops and homes across the globe.
Now, the company has seven offices and employs over 150 people. This growth hasn’t pushed the brand to become exclusive, however. Taschen remains one of the most affordable sources of art books, as Benedikt refuses to alienate or limit the audience by upping the prices – a dedication to accessibility that isn’t often seen in brands as big as Taschen.
Taschen’s Secrets Of Success
It was more than pure luck that made Taschen a household name; Benedikt values strategy almost as much as he does art! By finding low-cost but high-quality production techniques and having large print runs, Taschen could quickly fill the shelves of high-end bookstores and the coffee tables of thousands of homes.
Benedikt’s goal from the beginning was to make books and art accessible regardless of your location, income, or interests. He believed that books plant seeds and wanted to give everyone the chance to expose themselves to the variety of cultures that influenced the books produced.
Beyond unmatched production and marketing strategy, Taschen is adored for the sheer beauty of its books. The company creates books with an attention to detail that makes them pieces of art in and of themselves. There is no doubt that their mission to publish innovative and visually stunning art books at reasonable prices has been met consistently over the last four decades.
Inside A Taschen Book
While the production quality is definitely a selling point of Taschen books, it is by no means the only one. The content of each book is where the Taschen touch really shines through – with subject matter covering enough interests for every niche to be accommodated. Many of their publications lean towards design, artist profiles, and decor, but they have also made a name for themselves by working with taboo or underground subjects. This is not a company that shies away from controversy, and often delves into topics previously shunned by mainstream media.
By exploring such a range of content, Taschen removes stigma and sheds light on different methods of artistic expression, while once again showing their dedication to making all forms of art accessible.
Taschen Books In Your Home
All-encompassing and gorgeous, Taschen books are made to stand the test of time. Whether it’s coffee-table art books or selections of comics and graphic novels, you will be able to pass them down to your children as heirlooms which pay homage to your interests and taste.
Taschen books, whether risqué or squeaky clean, pocket-sized or too large to carry without help, focused on one artist or covering an entire period in art history, are high-quality, unusual, and utterly gorgeous.
If you are looking to invest in a Taschen piece for your home, coffee shop, or office, we have good news: Designer’s Mark now stocks Taschen books! Contact Designer’s Mark today to bring culture, art, and intrigue into your home decor using incredible books from Taschen.